In a sector that is always advancing and improving, it is a continual juggling act for automakers developing new product and pricing strategies. To succeed in today’s automotive market, it isn’t simply about having the lowest price or the most features but rather finding the right balance of value-for-money that resonates with consumers. Using the German car market as an example, we see this in practice as we look at the evolution of car value trends over the last 10 years…Read More