Job Description

UK Sales & Marketing Director

Location: North East England
Salary: Competitive Executive Package
On-Target Earnings (OTE): £100,000 plus benefits
Reporting To: Managing Director
Direct Reports: 6

The Opportunity

A leading UK provider of specialist vehicle conversion solutions is seeking an ambitious and commercially driven Sales & Marketing Director to lead its sales and marketing operations across the United Kingdom.

This is a senior leadership position responsible for driving revenue growth, increasing the conversion of high-quality warm enquiries, and further developing the company’s position within the automotive and specialist vehicle sectors.

The successful candidate will lead a team of six sales and marketing professionals, developing and implementing strategies that enhance sales performance, strengthen brand awareness, and deliver sustainable business growth.

A proven background in automotive sales leadership and management is essential.

Key Responsibilities

Commercial Leadership

• Develop and execute the company’s UK sales and marketing strategy.
• Deliver agreed sales, revenue and profitability targets.
• Identify new opportunities for growth and market expansion.
• Monitor competitor activity, market developments, and customer trends.
• Produce regular commercial reporting and performance analysis for the senior leadership team.

Sales Management

• Lead, motivate and develop a team of six sales and marketing professionals.
• Drive improvements in enquiry management, customer engagement and sales processes.
• Increase conversion rates from warm enquiries through effective coaching, performance management and process optimisation.
• Establish and monitor KPIs for individual and team performance.
• Maintain accurate sales forecasting and pipeline management.

Marketing Leadership

• Develop and oversee integrated marketing campaigns that generate high-quality sales enquiries.
• Manage digital marketing, website performance, social media activity, email marketing and brand development.
• Evaluate campaign effectiveness and maximise marketing return on investment.
• Ensure alignment between marketing activity and sales objectives.

Customer Experience

• Champion an exceptional customer journey from initial enquiry through to vehicle delivery.
• Drive customer satisfaction, retention and referral opportunities.
• Collaborate with operational teams to ensure a seamless customer experience.
• Use customer feedback and market insight to support continuous improvement initiatives.

Business Development

• Develop relationships with key industry stakeholders, referral partners and commercial contacts.
• Identify opportunities to increase market share and sales volumes.
• Represent the business at industry events, exhibitions and networking opportunities.

Leadership & Team Development

• Foster a high-performance culture focused on accountability, teamwork and customer excellence.
• Coach and mentor team members to maximise individual and collective performance.
• Support talent development and succession planning initiatives.

Summary

This is an excellent opportunity for an experienced automotive sales leader to join a successful and growing specialist vehicle business. The successful candidate will lead a team of six, take ownership of the company’s sales and marketing strategy, and drive growth through the effective management and conversion of warm enquiries while delivering an outstanding customer experience across the UK.

Requirements

Candidate Requirements

Essential Experience

• Significant experience in a senior automotive sales leadership role, including positions such as Sales Director, Head of Sales, Commercial Director or Sales & Marketing Director.
• Proven track record of managing and developing automotive sales teams.
• Demonstrable success in delivering sales growth, improving conversion rates and increasing profitability.
• Strong understanding of automotive retail, vehicle sales operations, lead management and customer acquisition.
• Experience managing sales pipelines, forecasting and performance reporting.
• Successful experience developing and implementing commercial sales strategies.

Highly Desirable Experience

• Specialist vehicle, mobility, accessibility or vehicle conversion sectors.
• Multi-site automotive sales management.
• Management of both sales and marketing functions.
• Experience of digital lead generation and marketing performance management.

Key Skills & Competencies

• Strong automotive sales management expertise.
• Commercially astute and results-driven.
• Excellent leadership and people management skills.
• Strategic thinker with strong operational execution capability.
• Outstanding communication, negotiation and influencing skills.
• Customer-focused mindset.
• Highly analytical with strong reporting and forecasting abilities.
• Ability to drive change and continuous improvement.

Personal Attributes

The successful candidate will be:

• Ambitious and growth-oriented.
• Highly commercial and performance-driven.
• An inspirational and credible leader.
• Hands-on and proactive in approach.
• Customer-centric with a passion for service excellence.
• Energetic, resilient and capable of thriving in a fast-paced environment.

Benefits

Reward Package

• Competitive basic salary.
• On-Target Earnings (OTE): £100,000.
• Company car or car allowance.
• Pension scheme.
• Private healthcare.
• Additional senior management benefits package.