Product Launch Manager

Product Launch Manager

Location: Chiswick, London
Salary: Up to £75,000 Basic Salary + Up to 15% Annual Bonus + Company Car
Hours: Monday to Friday

About the Role

Our client is recruiting for an experienced Product Launch Manager to lead the successful introduction of new vehicles into the UK market.

This is a senior-level position responsible for driving the complete go-to-market strategy, ensuring every vehicle launch is commercially successful, competitively positioned, and fully supported across all business functions. Working closely with Product, Marketing, Sales, Finance, Aftersales and senior stakeholders, you will take ownership of launch readiness and performance from concept through to market introduction.

What’s On Offer?

• Up to £75,000 Basic Salary
• Up to 15% Annual Bonus
• Company Car
• Monday to Friday working pattern
• Chiswick, London location
• Opportunity to join a growing automotive brand
• High-profile position with significant business influence
• Excellent career development prospects

Key Responsibilities

• Lead the UK go-to-market strategy for new vehicle launches.
• Define product positioning, target audiences, competitive benchmarks, and launch objectives.
• Establish and manage launch governance processes across multiple departments.
• Work with industry partners and RV agencies to optimise residual value performance.
• Oversee insurance rating activities to ensure market competitiveness.
• Develop competitive PCP and PCH finance propositions, including APR, GFV, deposit contribution and monthly payment strategies.
• Ensure dealer networks, training teams, aftersales operations, logistics, digital platforms and marketing functions are fully prepared for launch.
• Deliver presentations and briefings to senior stakeholders, retailers and media representatives.
• Monitor launch KPIs, market performance and customer feedback to drive continuous improvement.

Candidate Requirements
Essential

• Extensive experience managing vehicle launches within the UK automotive industry.
• Strong understanding of residual values and insurance rating processes.
• Advanced knowledge of automotive finance products including PCP, PCH, APR and GFV.
• Proven ability to manage cross-functional projects and influence senior stakeholders.
• Excellent presentation, communication and leadership skills.
• Strong commercial acumen and strategic thinking capability.

Desirable

• Experience working with challenger or emerging automotive brands.
• Previous involvement in EV or new mobility product launches.
• Degree qualified in Marketing, Business, Automotive Management or a related discipline.

Apply Today

This is an outstanding opportunity for a commercially focused automotive professional to play a pivotal role in the successful launch of new vehicles within the UK market. If you have a passion for product strategy, vehicle launches, and delivering commercial success, we’d love to hear from you.

Apply now or contact us for a confidential discussion. ?