Digital Marketing Manager – Automotive

Salary: Up to £60,000 + Bonus + Company Car + Benefits

An exciting opportunity has arisen for an experienced Digital Marketing Manager to play a key role in the growth and development of a new global automotive brand in the UK.

This is an opportunity to join at an important stage of the brand’s UK development and take ownership of digital marketing activity across performance media, lead generation, SEO/SEM, website, CRM, social media and customer acquisition.

Working closely with PR, Retailer, Brand and Creative teams, you will develop integrated digital campaigns that build brand awareness, generate high-quality leads and deliver measurable commercial results.

The Role

As Digital Marketing Manager, you will develop and execute digital marketing plans aligned with the overall brand and product strategy.

Your responsibilities will include:

• Develop and deliver integrated digital marketing plans supporting brand, product and commercial objectives.
• Manage digital advertising and lead-generation campaigns across paid search, display, social media, affiliates, automotive publishers and retargeting.
• Lead the SEO and SEM strategy, increasing organic traffic, visibility and website performance.
• Manage website content, performance, UX and analytics, working closely with developers and creative partners.
• Collaborate with PR, Retailer and Creative teams to deliver engaging, integrated and brand-consistent campaigns.
• Develop and manage CRM and email marketing programmes to nurture leads and improve customer conversion.
• Manage activity across platforms including Meta, TikTok, LinkedIn and YouTube.
• Analyse campaign and customer performance using tools including Google Analytics, GA4 and Meta Ads Manager.
• Establish clear KPIs and provide meaningful reporting on digital marketing performance.
• Manage digital marketing budgets and ensure a strong return on investment across all channels.
• Monitor competitor activity, emerging technologies and industry trends to identify opportunities for innovation and growth.
• Ensure digital activity complies with relevant advertising standards and data protection requirements, including GDPR.

Requirements

About You

We’re looking for an experienced, commercially focused digital marketer who combines strategic thinking, analytical capability and hands-on digital expertise.

Ideally, you will have:

• A bachelor’s degree in Marketing, Communications, Digital Media or a related discipline.
• 5+ years’ digital marketing experience, preferably within automotive, consumer goods, technology or another fast-moving consumer environment.
• Strong knowledge of digital marketing and lead-generation channels, including SEO, PPC, paid social, programmatic and email marketing.
• Experience developing and optimising digital campaigns based on performance, conversion and ROI.
• Strong experience with website CMS platforms such as WordPress or Drupal.
• Good working knowledge of GA4 and digital analytics tools.
• Strong understanding of social platforms including Meta, TikTok, LinkedIn and YouTube, together with their advertising platforms.
• Experience with marketing automation and CRM platforms such as Salesforce, HubSpot or Mailchimp.
• A highly analytical approach with the ability to turn data into actionable commercial insights.
• Excellent project management, communication and stakeholder management skills.
• Experience managing agencies, suppliers and digital marketing budgets.
• The ability to thrive in a fast-paced, entrepreneurial environment.

Automotive industry experience would be highly advantageous, while Mandarin/English bilingual capability would be an additional benefit.

Benefits

Why This Opportunity?

This is more than an opportunity to manage established digital campaigns.

You’ll have the chance to help shape the digital presence and customer acquisition strategy of a new automotive brand entering the UK, influencing how customers discover, engage with and ultimately buy into the brand.

You’ll have the opportunity to:

• Help build a new automotive brand in the UK
• Shape its digital marketing approach from an early stage
• Drive customer acquisition and lead-generation strategy
• Influence website, CRM and digital customer journeys
• Deliver campaigns supporting major brand and product launches
• Work closely with UK and international teams
• Make a visible and measurable contribution to the growth of the business

Package

? Salary up to £60,000
? Performance-related Bonus
? Company Car
➕ Comprehensive Benefits Package

If you’re an experienced digital marketer who understands how to combine brand building with lead generation and measurable commercial performance, this represents an excellent opportunity to make your mark on an exciting new entrant to the UK automotive market.

Apply now for a confidential discussion.