Five years after the start of the COVID-19 pandemic, consumers’ crisis-era habits have lingered. Here’s what organizations can do to outcompete in the second half of the decade
At the start of the decade, consumers adopted a slew of new behaviors—almost overnight—in response to the COVID-19 pandemic. Remote work, digital connectivity, and solo activities became the norm for life in lockdown.
Today, the world has reopened, but the era of uncertainty and its impact on consumers linger. Read More