Retail Marketing Manager – Automotive OEM

Salary up to £70,000 + Bonus + Company Car + Extensive Benefits

An outstanding opportunity has arisen for an experienced Retail Marketing Manager to join the UK sales operation of an ambitious global automotive manufacturer.

This is a pivotal role connecting Marketing, Field Sales and the UK dealer network, taking responsibility for delivering highly effective retail and fleet marketing campaigns that drive customer engagement, lead generation and ultimately vehicle sales.

You’ll work closely with dealer partners, providing the strategy, tools and support they need to successfully activate national campaigns at a local level while ensuring a consistently strong brand presence throughout the UK.

The Role

As Retail Marketing Manager, you will lead the planning and delivery of retail marketing activity across the UK dealer network, from major new model launches and national campaigns through to local activations and tactical sales initiatives.

Key responsibilities will include:

Retail & Fleet Marketing

• Plan, manage and deliver retail and fleet marketing campaigns, including new model launches, quarterly programmes and tactical sales campaigns.
• Translate national marketing strategy into effective retail activity that drives awareness, enquiries, test drives and sales.
• Localise national campaigns for regional markets while maintaining consistency with brand guidelines and commercial objectives.
• Work closely with Product, Digital, Brand and Sales teams to ensure retail marketing is fully integrated with wider business activity.

Dealer Network Marketing

• Act as a key marketing contact between Head Office, Field Sales and dealer partners.
• Support dealers with local marketing strategy, campaign execution and media planning.
• Provide guidance and training to dealer marketing teams on campaigns, marketing tools and co-op programmes.
• Develop strong relationships throughout the dealer network, encouraging best practice and improving the effectiveness of local marketing activity.
• Ensure dealer marketing consistently meets corporate identity and retail brand standards.

Launches, Events & Activations

• Plan and execute new model launches, dealer events, test-drive campaigns and showroom activations.
• Support dealers with local events designed to increase customer engagement and generate sales opportunities.
• Manage the deployment of POS materials, signage, campaign assets and digital content throughout the dealer network.
• Coordinate agencies, suppliers, dealer partners and internal stakeholders to ensure campaigns and events are delivered effectively and on time.

Performance & ROI

• Monitor and analyse retail marketing performance across the dealer network.
• Track key metrics including leads, conversion rates, campaign effectiveness and ROI.
• Produce regular performance reports, identifying opportunities to improve future activity.
• Use customer, dealer and campaign insights to drive continuous improvement.
• Monitor competitor activity, automotive retail trends and emerging marketing innovations.

Budget & Agency Management

• Own and manage the retail marketing budget, ensuring investment is aligned with strategic and commercial priorities.
• Monitor expenditure and ensure activity delivers strong ROI.
• Manage invoice processing and maintain accurate budget reporting.
• Manage external agencies and suppliers involved in local and national campaign execution.

Requirements

About You

We’re looking for an accomplished retail marketer who understands how to successfully connect a national automotive brand with its dealer network and ultimately the customer.

You will ideally have:

• A bachelor’s degree in Marketing, Business, Communications or a related discipline.
• 5+ years’ experience within retail marketing, trade marketing or dealer network marketing/support.
• Experience within automotive, OEM or consumer retail would be highly advantageous.
• A strong understanding of retail channel dynamics, dealer networks and the customer journey.
• Experience delivering new product launches, events, POS programmes and regional marketing activations.
• Strong project management skills with excellent attention to detail.
• The ability to manage multiple campaigns, projects and deadlines simultaneously.
• Excellent interpersonal and communication skills with the confidence to engage with dealer principals, marketing teams and senior internal stakeholders.
• Strong commercial awareness and the ability to evaluate marketing activity through leads, conversions and ROI.
• Experience working with CRM systems, marketing platforms and reporting dashboards.
• The ability and willingness to travel throughout the UK to support dealer events, campaigns and network initiatives.

Automotive OEM experience and a strong understanding of the UK franchised dealer landscape would be particularly advantageous.

Benefits

Why This Opportunity?

This is an excellent opportunity for someone who wants to have a direct influence on how an automotive brand performs at retail level.

You’ll sit at the heart of the relationship between the manufacturer, its field sales operation and dealer partners, with the opportunity to influence how national strategy becomes effective local marketing activity.

You will have the opportunity to:

• Shape retail marketing strategy across a growing UK dealer network.
• Lead major new model launches and retail campaigns.
• Work directly with dealer partners throughout the UK.
• Influence local lead generation and customer conversion.
• Develop innovative showroom, test-drive and dealer activation programmes.
• Work cross-functionally with Sales, Digital, Product, Brand and Fleet teams.
• Have clear ownership of budgets, KPIs and marketing ROI.
• Make a measurable contribution to vehicle sales and wider commercial performance.

The Package

A highly competitive remuneration and benefits package is available:

? Salary up to £70,000
? Performance-related Bonus
? Company Car
❤️ Life Assurance
?️ Critical Illness Cover
? Private Healthcare
? Private Dental Cover
? Generous Pension Scheme
? Up to 3 Family & Friends Cars

This represents an excellent opportunity for an experienced automotive retail marketing professional looking to take on a highly visible role within an OEM UK sales organisation.

If you understand dealer networks, know how to translate national strategy into effective local marketing and can demonstrate how your campaigns have generated leads, customer engagement and sales, we would like to hear from you.

Apply now for a confidential discussion.